The Dorito Effect

This is NOT a book review.  This is NOT a blog about the food choices you are making. It is simply a linkage I am making from a concept presented in this book to our lives.  I remember a time in my life when I was not feeling satisfied. Life was not filling me up. Instead of looking at what was taking up the space in my life, I just put in more things. I said to yes more people and projects. I filled all the empty space on my calendar. In many ways I think I was searching for fulfillment; similar to the song "looking for love in all the wrong places".  Then I had the wake up call that my life was busy and full, but not filling. When I heard this author interviewed, I couldn't help but make the connection from the Dorito effect to my experience. Here are some questions to ponder.

When did we begin to add flavors that weren't real?

When did we begin to create food where a focus was on productivity?  It watered down the real flavor and we ate more because less wasn't as satisfying.

Where else are we doing that in our lives?  Doing more to try and fill ourselves because the quality is less?

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