This week's message is simple, but not necessarily easy. I was listening to the radio this week and several times during the baseball game, the announcers would say "let's take a minute for stations to identify themselves." I have heard that phrase thousands of times in my life, but yesterday I heard it differently ... if I had a minute, how would I identify myself?
I don't really have a 4 letter designation like WCCO or ESPN. Technically, I do because I have JEAN, but that is not what I'm talking about. I'm talking about personal branding. Who am I? What do others identify with me? Am I like Jack FM, which has no rhyme or reason to the type of music it plays? or am I ESPN - sports 24/7 and people know exactly what they get when they turn to my station?
Do I identify myself by what I do? mom - grandma - Jazzercise instructor - professor - business owner - Minnesotan
Do I identify myself by who I am? intense - driven - positive - energetic
If I had one minute to identify myself to someone what would I tell them?
Have I been intentional about my brand? and if so, what is behind my brand?
Maybe this is a big deal to me because I am working hard on developing my business this year, and I AM MY business. I don't sell any products. I sell services, but the services I sell are completely reliant on who I am and my ability to deliver. That may be why that phrase on the radio caught my attention, but I think it was more than that. I believe that I am intrigued by how people choose to show up in the world. Let's try a little experiment ... in the comment box, type 3 words that you think describe my brand (me). Some of you only know me from this blog - others of you know me as friends - yet others are clients. I am interested in all the comments and we'll see how consistent my brand is across all the factions.
As for your powerful question this week; what is your brand? what do you want the world to identify with you? Feel free to leave those comments, too. Thanks for being willing to share a bit of yourself with us!